Inés Muñoz Luque, a young woman from Córdoba, yesterday received the solid 22-karat gold cup, valued at 16,000 euros, which is the prize that recognizes her as the winner of the first edition of the Copa Mendoza photography competition, organized by Sánchez. Romate on the occasion of the celebration last November of the Cardenal Mendoza Golden Week.
The CEO of the Jerez-based firm, Francisco Javier Requejo, was in charge of presenting the valuable glass during the winner’s visit to the winery, which received a spectacular response in the first edition of this competition, which aims to promote the enjoyment of our “old brandy with a young spirit”.
Sánchez Wineries Romate It focuses on promotional activities as a way to showcase the versatility of its products and enter a new market niche; a younger audience is the starting point for establishing a loyal relationship with the brand.Cardenal Mendoza”
With this objective, the Copa Mendoza 2016 Photo Contest was created, which aims to highlight the capabilities of this brandy, offering a wide range of possibilities and combinations to enjoy.
The submission period ended on November 31st with more than 100 photographic proposals from all over the world – during the past months of September, October and November – with the famous brandy as a common theme and more than 5000 people voted to choose the finalists.
The theme of the competition focused on aspects related to “the art of living,” the claim followed by the brand.
To be in with a chance of winning this spectacular prize, the winner, Inés Muñoz Luque, a native of Córdoba, had to submit a photograph in which the “art of living” was washed down with brandy. Cardenal Mendoza.
In her photo we can see the woman from Cordoba laughing and enjoying a cocktail made with Cardenal Mendoza in the company of two friends at their favorite bar in Cordoba, “Glacé Café”.
Inés is a great fan of Cardenal Mendoza and clearly communicates the sense of celebration and friendship, the “art of living” in short, and introduces us to the new generation of brandy consumers.
CONGRATULATIONS INÉS!
