Beyond a symbolic distinction,
The Ambassadors represent a way of understanding Brandy de Jerez that is linked to closeness, tradition, and shared enjoyment. They are people who have made Cardenal Mendoza a part of their moments, celebrations, and everyday experiences without expecting anything in return.
To celebrate Golden Week, each year a very select group of ambassadors is chosen to officially become part of the Cardenal Mendoza universe. This recognition is intended to express gratitude for the loyalty and special connection that so many people around the world share with the brand.
As a lasting tribute, each Ambassador receives a plaque with their name affixed to a Cardenal Mendoza cask in the cellar. It is a way to symbolically become part of the house’s soleras and criaderas and remain forever linked to its history.
Because everyone here is an ambassador… even if not everyone who is one is here yet.